About

Approach

I'm a creative strategist and producer based in Brooklyn, NY, working with emerging brands on storytelling, content, and photography. I spent years in tech turning ambiguity into alignment, and I bring that discipline to creative work through clear creative direction, a scoped plan and timeline, and real ownership at every stage.

I run production like an operator: shot maps, owners boards, day-of schedules, budgets tracked against scope, decisions documented so nobody relitigates them. Strategy, design, and production stay in one conversation, so nothing dies in a handoff. I build buffers and backups in advance of any day-of mishaps so the crew stays calm, the client stays informed, and the work keeps moving.

I'm building toward work that uses both halves of my background: the operational rigor I learned shipping products to 10M+ users, and the creative instincts I've sharpened running a creative agency. I do my best work on teams juggling many projects at once, where better process is a feature, not overhead. I want to build creative, community-centered work with real local roots, and bring the kind of energy that keeps people coming back.